The Page a Day Writers Group

All About the Rave

Posted on: March 25, 2010

As I tossed around ideas for creating a new fresh and inviting website, I figured I’d do some research.  I stumbled across many authors’ websites.  Some fun, while others were full of information (lots of information), and then there were others that were very creative.  I began thinking about how websites, blogs, and even Facebook have truly changed the way we advertise a product or an idea. Even spreading things by word of mouth has changed.  It’s all about the World Wide Web now.

Remember when you found out about things by getting a telephone call from a friend, and then you told someone, and then they told some one, and so on and so on?  Well now, they call that Facebooking.  It totally blows my mind how fast things spread on Facebook and Twitter! All it takes is that one person, one thought, or one idea to get things rolling.  With just a few key strokes and a couple of minutes of your time, you can put a thought out there, and within seconds thousands of people will know it.  The same goes for websites and blogs.  With a small amount of effort, you can share your ideas, opinions…and even your gripes with the world.

Someone recently told me about a book, World Wide Rave by David Meerman Scott.  In it, Scott basically points out that “one of the coolest phenomena on the Web is that when an idea takes off, it can propel a brand or company to seemingly instant fame and fortune – for free.”       

When I first started reading World Wide Rave, it was mainly to come up with some business marketing ideas, but after reading the first couple of pages, I couldn’t help but think about the type of rave writers could create, when it comes to propelling their book sales.  Scott says that if we create enough of a rave, people will talk about us, and want to know who we are and what we’re selling.  “Instead of creating jargon-filled, hype-based advertising, you can create the kind of online information that your buyers naturally gravitate to.”  This can easily be changed to – create the kind of online information that your readers naturally gravitate to.

In his book, Scott gives a list of “Rules of the Rave.”  There are six total, but the one that stuck with me is, “create triggers that encourage people to share.”  Have you ever received a link to a blog or a website from a friend?  Think about how many times someone blogged about something you could relate to OR something that irked you deep down inside.  Not only did you probably post something in response to that blog, but chances are you sent an email to a friend saying, check this out.  “To elevate your online content to the status of a World Wide Rave, you need a trigger to get people talking,” Scott says.  Wow, what an opportunity we fiction writers have – we’re always digging deep into our imagination to create the perfect story, or the sentence that leaps off the page.  But what if we used that same energy to create online content, be that it’s blogging, putting information on our website, or sharing a thought for the day on Facebook, all to create a rave so dynamic, that everyone will want to read what we have to say.

So I challenge you.  What can you do to trigger such a rave that will cause others to spread the word about you, and have people seek you out?

Sharon C. Cooper

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7 Responses to "All About the Rave"

Great entry! As you said, this is the new marketing. I’ve been collecting information on book marketing via Facebook and Twitter and realize that I have so much to learn before my books comes out … Whew!

Right now I’m just trying to create a presence on Facebook so people remember my name. FB is amazing! I am now “in touch” with close to 400 people that I couldn’t have contacted any other way.

Wow, 400 people! That’s cool, and you’re right, it probably wouldn’t have been as easy to reach that many people, at least not as quick. I agree, Facebook is amazing. Thanks for your post!

Another great book on why some things take off is Malcolm Gladwell’s Tipping Point. He gives lots of great examples. The one that stuck with me was how Divine Secrets of the Ya-Ya Sisterhood became a best seller. It was because it was picked up by book clubs.

Hmm, I’ll have to check that book out, Claire. Thanks for sharing.

I’ve heard that being connected to book clubs is an extra plus for writers. Some authors put together some excellent packages to send to various book clubs. I’ll have to add that to my list of things to research – then do, once I get published 🙂

Sharon all good points. There is an amazing opportunity to market our writing for free on the web. But I think it also means we take our time and write from our heart. It so hard, at least for me, not to get on the latest bandwagon and write about teenage vampires and wolves. Thanks for being so encouraging!

I agree, Michelle. I can’t imagine writing something that isn’t from my heart. I’m confident that our work, be that we jump on the bandwagon or not, will sell. Thanks for your post.

Oooh! I’m so glad to know about this book! Thank you; I have so much to learn in this area, and World Wide Rave is an amazing way to conceptualize it. Thank you, Sharon.

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Who are we?

The Page a Day Writers Group is a diverse collection of wonderful writers based in San Diego, CA. We've been meeting monthly since 2004. Our primary function is in-depth writing critique, marketing and brainstorming, but there's usually some wine, chocolate and ribaldry involved too. We write fantasy, humor, literary fiction, nonfiction, romance, thrillers and YA. Join us on our journeys to publication and the wonderland beyond!

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